There’s no avoiding it: internet marketing is critical for the success of your business in 2018. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.

internet marketing


In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
No matter what method you choose to make money online, understand that you might be able to make some money fast, but for the sizable returns, you'll need significant sweat equity. However, a year from now, you'll be happy you started today. Remember, time is far more valuable than money. Focus on creating passive income streams that will free up your time so that you can quit the rat race and focus on the things that matter. 
In the beginning, it was rough for Sharpe. No one out there should think that it's going to be easy whatsoever. His journey took years and years to go from an absolute beginner, to a fluid and seasoned professional, able to clearly visualize and achieve his dreams, conveying his vast knowledge expertly to those hungry-minded individuals out there looking to learn how to generate a respectable income online.

For some business owners, they’ll think of a website. Others may think of social media, or blogging. In reality, all of these avenues of advertising fall in the category internet marketing and each is like a puzzle piece in a much bigger marketing picture. Unfortunately, for new business owners trying to establish their web presence, there’s a lot of puzzle pieces to manage.
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.
If you want to help shape products in their early stages, joining an online focus group or answering survey questions is a great way to make extra money online. They don’t pay as much as some of the other options we’ve highlighted, but you can join groups on sites like Survey Junkie, Swagbucks, and IPSOS that pay out through Amazon gift cards, check, or PayPal. You’ll be asked to provide a bit of information about your demographics (age, location, etc…), but after that you can get going making money through surveys.
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.

Speaking of teaching, even if you don’t have a teaching degree or current certificate, you may be able to make money teaching English online. This is a great side gig for those working a full-time job. The scheduling is flexible and you can work in the early morning, evenings and on weekends. And the pay is pretty good, too! Some ESL tutors are paid up to $21 per 40-minute class. A few companies to consider:
Research. You need to know what others are selling before you decide what wares you will offer. Lots of people sell handmade items, but those who work hard to make their items unique in some way are the ones who truly stand out. After you’ve decided on a product, check out the other sellers on Etsy and find what they’re offering, and then figure out how you can do it differently.
What these opportunities typically turn up to be is a pyramid scheme. You pay a fee to signup. You then receive a flyer saying how great stuffing envelopes is and list of names and addresses to mail said flyer. IF those people pay that signup fee so they can mail that flyer too, you get paid a small referral fee. ONLY if they take the bait do you get paid.
More than half a billion products are sold on Amazon every month, making it an incredible opportunity to make money online. But, like everything else that involves making money online, you have to do quite a bit of work to earn it. One option on Amazon is to find products that are already made and buy and sell them at a discount. For example, you could research generic products such as clocks, keychains and mugs to attach to your brand. For an incredible deep dive on how to make extra money with this strategy, check out how digital marketer Neil Patel recently did this as a public experiment right here on his blog.
Then once you’ve got your domain name and hosting sorted out, it’s time to pick a CMS, or Content Management System, that will let you update pages, build your blog and integrate with all the other services you need. It’s hard to go wrong with WordPress—the CMS powering close to a quarter of the internet. Keep in mind that eventually as you start growing traffic to your blog, you'll be wise to invest in a managed WordPress hosting plan from a company with great service like Kinsta, where all of the settings are custom-tailored and optimized to work particularly well with WordPress-powered websites.

What do you think you could honestly sell customers in the hopes that it would improve their day-to-day? For example, maybe you renovate homes and are always looking for the highest-quality paints or most eco-friendly cleaning solutions for bathrooms and kitchens. If you’re already knowledgeable about a market and have interest in it, that’s a great place to start.
I liken this to a paradoxical Catch-22 scenario, because it seems like without one you can't have the other. It takes money to drive traffic, but it takes traffic to make money. So don't make the mistake that millions of other online marketers make around the world. Before you attempt to scale or send any semblance of traffic to your offers, be sure to split-test things to oblivion and determine your conversion rates before diving in headfirst.

For some business owners, they’ll think of a website. Others may think of social media, or blogging. In reality, all of these avenues of advertising fall in the category internet marketing and each is like a puzzle piece in a much bigger marketing picture. Unfortunately, for new business owners trying to establish their web presence, there’s a lot of puzzle pieces to manage.
Take surveys. You can earn $50 to $100 per month in cash and products by taking online surveys. Find survey sites by searching for “paid survey sites” online. Sign up for several survey sites to increase your chances of being selected for higher-paying surveys. Register with an email address, and check your email often so you can respond quickly to survey offers.

Once you have a little bit of money, you need to start investing it. The goal, of course, is to turn your investments into a passive income stream that will pay you for the rest of your life. It doesn't take much to get started. You can get started investing with as little as $1 with these free investing apps. Then, add another $100 each month and you'll grow your nest egg into something powerful.
Insurance comparison sites are fulfilling a need. People don’t want to spend hours looking for insurance, and they don’t find it fun. If you’ve ever found anyone who enjoys this kind of activity, they could possibly be a little crazy. Both Compare The Market and Gocompare.com have not only made the tedious process of finding a policy infinitely faster, they’ve also made it fun. (Think of the free meerkats and the Gocompare man you love to hate.)
Search engine evaluators work online as independent contractors and give feedback about whether search engine results are comprehensive, accurate, relevant, and timely. They are the human quality-assurance check in a system run by complicated algorithms. Search engine evaluators must be familiar with the language and the culture of the local web search engine users. Typically, these positions are bilingual, but some openings are available for English-only search evaluators.
According to HowStuffWorks, “Affiliate programs, also called associate programs, are arrangements in which an online merchant website pays affiliate websites a commission to send it traffic. These affiliate websites post links to the merchant site and are paid according to a particular agreement. This agreement is usually based on the number of people the affiliate sends to the merchant's site or the number of people they send who buy something or perform some other action.

Consultants are used to sell a product or idea with personal expertise. Entrepreneurs branch out and become professional consultants of their field一offering insight that no one else can provide. Consultants can also be salespeople with an active participation in the product or service; for example, make-up consultants often wear and use the products they are selling. Cosmetics are a huge avenue for consultants and representatives, and after an investment payment, you can start working right away.


In fact, AirBnB recently swallowed up luxury vacation rental provider, Luxury Retreats, and other consolidations in the marketplace have happened with leading sites like InvitedHome's acquisition of PPG rentals and Seasoned Dreams' platforms, and Expedia's $3.9 billion acquisition of another vacation rental giant, HomeAway. The market is booming and the time is ripe for entry, no matter how big or small your home or condo might be. 
Robert said he did an average of 4-6 of these gigs per year for a while depending on his schedule and the work involved. The best part is, he charged a flat rate that usually worked out to around $100 per hour. And remember, this was pay he was earning to advise people on the best ways to use social media tools like Facebook and Pinterest to grow their brands.
Toluna is a survey and product testing site where you can earn points for participation. Most surveys and questionnaires take 15 – 20 minutes and members earn anywhere from 15 – 20,000 points depending on the length. Points can be redeemed for sweepstakes tickets for gadgets or getaways, vouchers for stores like Amazon, even cash. Payments are made via PayPal and check.

Keeping tabs on what worked and what didn’t will help you decide not only how to strategize in the future, but which brands or vendors to continue doing business with. In the same way freelancers keep books and records of which publishers or editors they enjoyed working with, affiliates have the independence to reroute later on if they don’t end up enjoying certain brands or products.


You have likely heard of subscription boxes such as Birchbox and Julep. While almost anyone can start a subscription box service, they can be incredibly labor-intensive and the profit margin usually isn’t so great for those operating on a small scale. Did you know you could start a subscription for your knowledge that’s almost pure profit? With sites like SubHub, you can offer a monthly membership offering anything from meal plans to workout plans to crocheting patterns and beyond. The sky is the limit. You do need to provide new content on a consistent schedule to keep your customers happy. But if there is something your friends are always looking to you for new ideas, you may have an easy little side business on your hands.


Keeping tabs on what worked and what didn’t will help you decide not only how to strategize in the future, but which brands or vendors to continue doing business with. In the same way freelancers keep books and records of which publishers or editors they enjoyed working with, affiliates have the independence to reroute later on if they don’t end up enjoying certain brands or products.
I love referral and affiliate marketing. It’s where the vast majority of my income comes from these days. Even if you aren’t a blogger, you can get in on the action as well. You can get paid to refer your friends to a wide variety of legitimate services. While there are many companies like StitchFix that will give you store credit for referrals, we are focusing on those that offer cold, hard cash today. Keep in mind, you will need to be signed up for the program yourself to take advantage of the program. But, you shouldn’t be referring people to things you don’t use anyway.
In my (unpopular) opinion, getting a raise is harder than getting a promotion. Think about it from your boss’s perspective, would you rather a) pay more money for the same service, or b) pay more money for additional responsibilities. Alas, if you feel you’re overdue a raise, check out Dr. Randall Hansen’s article on Getting the Raise You Deserve. There are some really useful strategies there.
While there are a large number of opportunities out there that are fun, legitimate and put you in control of your earning, you have to be able to look through those transparent offers of making thousands per week simply by logging onto your computer. Ignore inflated promises and look through the legitimate ways you can make money online on the following pages.
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Build up a following on your Instagram account and you could quickly be making extra money online. Major brands, gear companies, and even startups are willing to shell out $500-$5,000+ per post to get in front of your audience. While it’s getting harder and harder to build a massive Instagram audience, if you already have a solid niche and are posting quality content regularly with a great camera for taking Instagram photos, with a few small tweaks you can make yourself an influencer. Check out this awesome article from Shopify on how to build and grow your Instagram following to get started.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]

For some people, work just has to be in an office, factory, store, or any other environment that’s separate from home. Even a second job would have to be in a separate place. For others, a home office is a welcome place for a secondary or even a primary job. If you’re one of those people, you have some unique opportunities, but you also have some very particular challenges of working from home.
Take advantage of the growing delivery trend and sign up for a service like Instacart, UberEats, Postmates or Amazon Flex. You get paid per delivery, in most cases, and can even earn tips. A car isn’t always required — Postmates lets you use a bike, scooter or your own two feet to make deliveries — but a background check almost always is part of the deal. Learn more about how to get started with Amazon Flex, UberEats and Instacart.
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