There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
Internet marketing is a number of things. And true success in the field involves an immersion into several skill sets that are required if you really want to succeed at the highest level. That's why I knew I needed to go the top of the food chain of online marketers to get an understanding of what this actually takes. And it's important to note that while there are many hyped-up gurus out there, there are also genuine individuals that aren't just looking to extract money from you.
Even in the age of automation, some jobs still require a human touch. Companies often outsource those jobs via services like Amazon’s Mechanical Turk. These jobs can be tedious — tagging images, transcribing videos, classifying receipts — and can take anywhere from a few minutes to a few hours. Pay depends on the task, and the person requesting the work gets to approve the finished product before paying you. That can leave room for scams, so do your research and join a community like TurkNation, which can steer you away from shifty dealers. Read more about doing tasks on Mechanical Turk.
Although many medical transcriptionists work for hospitals or physician’s offices, most are able to work at home, and at a time or place of their choosing. Since their tasks involve transcribing recorded medical dictation, a computer, desk, and earpiece are generally the only requirements after completing a postsecondary medical transcriptionist program.
Etsy is the most popular online marketplace for handmade goods and crafts. From bracelets to phone cases, rings, furniture, and more, Etsy is perfect for anyone who is creative and wants to sell their handmade creations. As long as you have the space, this can make for one of the best ways to make money online that can be started with a very limited investment. Consider these 5 steps to starting an Etsy store, from Handmadeology.
Accommodate Multiple Forms of Payment: Many deal-seekers carry cash, but you want to accommodate every potential buyer. So, in the days leading up to the event, consider purchasing a point-of-sale system that can accept credit cards. Square is a popular and relatively cost-effective option: it doesn’t cost anything upfront and bundles credit card processing fees into its own per-transaction fees, resulting in a net expense of 2.75% for most transactions (net of $97.25 for every $100 charged). This is a small price to pay to capture the ever-growing cashless consumer demographic. On the day before the sale, visit the bank and grab $100 in small bills and coin rolls to ensure you’ll have enough change for buyers who do prefer cash.
Online networking, when executed correctly, allows you to build valuable relationships in online forums and groups that can help you advance your business. You could meet peers and fellow experts with whom you could collaborate or partner up with for a project, or you could provide value to your target audience by sharing your knowledge and winning over some customers as a result. No matter what, though, the goal with this type of marketing is purely relationship building and not selling outright.
Take advantage of the growing delivery trend and sign up for a service like Instacart, UberEats, Postmates or Amazon Flex. You get paid per delivery, in most cases, and can even earn tips. A car isn’t always required — Postmates lets you use a bike, scooter or your own two feet to make deliveries — but a background check almost always is part of the deal. Learn more about how to get started with Amazon Flex, UberEats and Instacart.